Google and the other search engines tell us that we need to continuously offer unique content in order to be found online. But it’s not always easy or practical to publish new content on a business website. That’s where a blog comes into play. One of the best ways to get your business noticed by both the search engines and prospective new customers is through a blog.
Once you’ve started a business blog filled with fresh content, you can boost your visibility online to gain new customers, that is if people are actually finding your blog and reading it. That’s the main problem with having a blog; content alone isn’t enough because you have to fine-tune your blog for the search engines so they index it well and make it visible to online searchers.
Here are three killer ways to help you optimise your blog for search:
Do Some Keyword Research
You probably already know the importance of keywords. However, you may not know if you’re actually using the right keywords that online searchers use to find information, products, and services like yours. Each new post you publish gives you the chance to gain the attention of the search engines for a new set of keywords.
You should be focused on using long-tail keywords just like people use online when searching for information. A long-tail keyword consists of three or four key words like “ Liverpool local family photography” or “family photography Liverpool”. A great keyword to target should get around 500 exact search matches per month and should be a keyword that’s not overly used on your competitors’ sites and blogs. There are many ways to check a keyword’s competition so find a method you like and use it.
Build a Site Map
A site map is a file consisting of a list of URL web pages that tell the search engines how your blog’s content is organized. Once the search engines read this file, they can do a better job of crawling your blog to rank it. You can look at your site map as an actual map of your blog, helping the search engines find their way around your blog so they can index and rank your pages.
The good news is that you don’t need to know any coding in order to generate and add a site map to your blog. If you’re using WordPress, you can generate a site map using an SEO plugin called Yoast SEO. Once you have the plugin installed, it will update your site map automatically whenever you publish a fresh blog post. If you’re not on WordPress, Google offers this page to help you easily build and submit a site map.
Make Sure Your Blog Is Mobile-Responsive
One of the best things you can do to gain and maintain a good flow of traffic to your blog is to make it mobile-responsive. Since 2014, mobile internet use has surpassed desktop internet use, meaning more people are accessing the internet from their mobile devices than from desktop computers.
A mobile-responsive blog is one in which the pages,
content, and menus your readers see when they view your blog on mobile devices
are all optimised for the smaller sized screens and the touch controls. A
mobile-responsive blog will load quickly and be easy to navigate from mobile
A good way to test your blog for mobile-responsiveness is to view it using several different mobile devices. Another option is to visit Google’s Mobile-Friendly Test page. If you find out that your blog isn’t mobile-responsive, you need to fix it so it is, asap. How you go about that will depend on what the issue is. If for example, you find out that your photos are too large to load your pages quickly, re-size them. If it’s a theme you’re using that’s not mobile-friendly, get rid of it and find a new one that is.
Your business blog can do wonders for your conversion rates if you fill it with relevant, fresh content that your users find interesting and helpful. Just be sure as many people in your targeted audience can actually find your blog by following the above tips!